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FRESH IDEAS

LETTERING, ILLUSTRATION

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Created as a giveaway for the IDEA Gradshow it had to match the grocery store theming but still be usable for other years. I pitched 6 ideas before we went with "Fresh Ideas" and further developed it. The final design has juicy, bouncy type that exudes freshness.

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REFINED VERSION 1

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After I was satisfied with this design I took it into Illustrator it vectorize it but the client wanted to see the design pushed further which was a push I felt I needed, I loved this design but I'm glad I pushed myself to the final result.

INITIAL SKETCHES

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Once the direction was established

I played with various ways to layout the type 

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